ERIC Identifier: ED467982
Publication Date: 2001-10-00
Author: Hennigan, Jamie
Source: ERIC Clearinghouse for Community Colleges Los Angeles CA.
The Business of Vocational Education. ERIC Digest.
Businesses and education, once seen as competing enterprises, and at times, fundamental enemies, have recently begun to embrace one another to create a more holistic, well-rounded education that satisfies both the demands for skilled employees as well as knowledgeable, or intellectually capable citizens. Vocational education, for example, has undergone consistent reform in the
last decade to satisfy the demands of public, corporate, and government sectors that hold community colleges accountable. Perhaps the most notable element of change has been the active participation of businesses in developing and implementing initiatives in vocational education programs. This digest, drawn from "The New Vocationalism in Community Colleges" (New Directions for Community Colleges,
fall 2001), explores various ways in which business has joined with educational institutions to improve vocational education efforts.
Vocational education and the role of the community college have evolved beyond that of traditional entry-level workforce training to include training that will "provide individuals with skill sets...to pursue careers in high-wage, high skill occupations" (Jacobs, 2001, p. 93). This metamorphosis, brought about by the changing needs and demands made by the federal government, the
private sector, and the business world, has created what is being referred to as "new vocationalism" (Bragg, 2001).
New vocationalism is centered on five core principles as outlined by Bragg (2001). Emphasis is placed upon:
* career clusters that extend from entry-level positions through professional levels in fields considered integral to the new economy.
* an integrated curriculum consisting of both academic and vocational elements.
* more integration into the K-16 educational system and a broader base of economic and social structures.
* active teaching strategies, learner-centered instruction, constructivist theories, and project-based approaches to teaching
* more holistic instruction and a curriculum that is more meaningful in applicability.
Inherent in each of these core principles is the input of business. Active participation by business allows for more comprehensive, tailor-made programs that are mutually beneficial to all parties: students, community colleges, and businesses.
A NECESSARY PARTNERSHIP
Five favored approaches to new vocationalism can be cited: tech-prep programs, work-based learning programs, articulated vocational education and applied baccalaureate degree programs, certificate programs for credit and noncredit, and contract and customized training programs. Bragg (2001) states that while these specific approaches are popular, no single model or approach
works best for all institutions. However, an essential element in making new vocationalism a successful and effective venture is the partnership between the business community and the community college. Purposes behind such partnerships include opportunities to "forecast workforce development needs, develop new training opportunities, identify new student markets, and create training and
preparation specializations" (Orr, 2001 p. 41). Orr also states that businesses and educational institutions can work collaboratively in problem-solving scenarios and in addressing local workforce and education issues.
For example, many observers have noted the need for an integrated curriculum that involves academic as well as vocational elements. Who better to consult about skills needed in the work place than the very businesses that stand to benefit from a more knowledgeable, highly skilled workforce? Moreover, programs such as tech-prep and work-based learning involve apprenticeships or
internships that take place in businesses. The following sections provide examples of business involvement in established initiatives in new vocationalism.
Brown (2001) describes how Texas has implemented tech-prep programs in response to federal and state legislation. Regional partnerships were formed and committees appointed comprised of community college personnel and businesses to "help match tech prep program development with regional labor market demand" (p. 51). The benefits of such partnerships are mutual in that community
colleges are able to respond to specific regional labor needs and at the same time identify new student markets and boost enrollment. Overt involvement by the business world is obvious within this initiative.
WORK-BASED LEARNING PROGRAMS
Johnston (2001) defines workplace learning as any type of "education that takes place outside of the classroom setting" (p. 73). Apprenticeships, internships, and cooperative education programs are among the types of programs considered work-based learning. According to Johnson (2001) several factors contribute to the effectiveness of work-based learning programs. Among these
factors are: connections to local markets where work-based programs have the most direct impact and frequent formal and informal communications with local employees that involve college personnel, employers, and employees.
ARTICULATED VOCATIONAL EDUCATION AND APPLIED BACCALAUREATE DEGREE PROGRAMS
Transfer education has long been one of the roles of community colleges. Vocational education, historically viewed as terminal, is now encouraging transfer to four-year institutions (Townsend, 2001). While partnerships with business have met with some resistance from universities and other four-year institutions, some business involvement enables institutions to provide specific
skills for future employees and to better predict future labor and corporate needs.
CERTIFICATION FOR CREDIT AND NONCREDIT
Formal credit (such as certificates, degrees, diplomas, etc.) is, indeed, important; however, skills and life experiences are equally valid as a form of training/education. Businesses, in communication with community colleges, have indicated which skills are desired and have, therefore, created certificate programs quickly to meet those needs. "New certificate programs,
typically of eighteen to twenty-four credit hours, are popping up in community colleges nationwide as they bundle new and existing courses into skill-based certificate packages"(Bragg, 2001, p. 11). These certificate programs allow for quick recognition of specific skills and training by both businesses and institutions.
CONTRACT AND CUSTOMIZED TRAINING PROGRAMS
Finally, perhaps the most overt collaborations between businesses and community colleges are manifested in contract and customized training programs. According to Bragg, (2001), "many community colleges engage in a host of partnership arrangements specifically designed for local business and industry"(p. 12). Again, this partnership between businesses and community colleges is
mutually beneficial as it provides valuable revenue for community colleges among a multitude of other bonuses.
In each of the five initiatives of new vocationalism, business and corporate collaborations are helping to create a more effective, well-rounded, and inclusive education. Partnerships between community colleges and businesses are important. In fact, Brown (2001) states that "by virtue of their mission, community and technical colleges play a pivotal role in the coordination of
multiple levels of educational, economic, and community partnerships that link public education with business, industry, and labor" (p. 61). Clearly, as the economy, society, and government change, vocational education will continue to evolve to incorporate new forms of work organizations and technological advances (Yoo, 2001). Keeping up with these changes will take courage and foresight on the
part of both community colleges and the business community.
This digest is drawn from "The new vocationalism in community colleges." New Directions for Community Colleges, Number 115, edited by Debra D. Bragg. San Francisco: Jossey-Bass, Fall 2001.
Bragg, Debra D. Opportunities and Challenges for the new Vocationalism in American Community Colleges. (pp. 5-16.)
Brown, Carrie H. Two-Year Colleges and Tech Prep Partnerships: A Texas Perspective. (pp. 51-62).
Jacobs, James. Community Colleges and the Workforce Investment Act: Promises and Problems of the New Vocationalism. (pp 93-100).
Johnston, George H. Work-Based Learning: Finding a New Niche. (pp. 73-80)
Orr, Margaret T. Community Colleges and Their Communities: Collaboration for Workforce Development. (pp. 39-50)
Summers, Michael D. The Role of Leadership in Successful Vocational Initiatives. (pp. 17-26).
Townsend, Barbara K. Blurring the Lines: Transforming Terminal Education to Transfer Education. (pp. 73-72).
Yoo, Jung-sup. Sources and Information: Postsecondary Vocational Education. (pp. 101-108).