ERIC Identifier: ED321344
Publication Date: 1990-00-00
Author: Baas, Alan
Source: ERIC Clearinghouse on Educational Management Eugene
The Role of Business in Education. ERIC Digest Series
Business and education are two vital but different streams that feed
American culture. Typically, business values and methods are more tangible
- "product-oriented" - while education is concerned with less concrete
goals such as helping our young become good citizens. Today, motivated
by a need for an improved labor force, businesses are working with schools
in ways that can affect every aspect of the education process. And educators,
prompted by increasing conflicts between resources and goals, have been
encouraging this involvement.
So far, business's participation has been relatively benign, but, judging
from the wealth of literature on the topic, its role in education needs
WHAT ARE THE PRESENT CONFIGURATIONS OF SCHOOL-BUSINESS COOPERATION?
"Partnerships" - a notion with roots in the volunteer programs of the
fifties and sixties - have become the predominant type of school-business
cooperation, according to the executive director of the National Association
of Partners in Education (Daniel Merenda 1989). Most of these are still
locally driven by volunteers who serve in classrooms under the supervision
of school staff. Typically they are not focused on vocational education,
though business support is often most effective in that area. Rather, they
are aimed at "early intervention" in the educational process in an attempt
to better provide "a sound general education" that will generate better
Partnerships may be highly structured or very casual, depending on the
types of intervention they are designed to achieve. Formalized partnerships
occur more in urban situations. In suburban/rural areas, Dale Mann (1987)
says, smaller districts simply may not have the "leadership resources"
to organize formally. Often they don't want to muddy their funding strategies
by drawing on resources from channels other than those already established.
HOW EXTENSIVE IS BUSINESS INVOLVEMENT?
A U.S. Department of Education (1988) publication reports that by the
end of the 1988 school year some 140,800 partnerships were involved with
24 percent of the public school population (9 million students). Small
and medium-sized businesses accounted for 38 percent of the programs reported.
Large businesses took care of 14 percent, and civic/service clubs took
another 16 percent of the pie. The rest was divided among individuals,
colleges, government agencies, organizations and foundations, and religious
and special interest groups.
Many of the programs focused on math and science, with career awareness
and civic education receiving the next greatest attention. Fewer concrete
programs were found in reading, arts and humanities, drugs, dropout prevention,
and assistance to the disadvantaged.
WHAT ARE THE ADVANTAGES OF SUCH COOPERATION?
Schools are gaining much-needed pragmatic support as businesses come
forward to donate or loan equipment and supplies and share employees and
executives to help with school management. Industries and businesses are
also opening their doors to help teachers upgrade or develop new skills
and learn about the labor market in their fields. The most widespread form
of business help still takes place in the classroom, where volunteers released
from their jobs serve as visiting tutors. On occasion, businesses invite
students to come to them for learning.
Partnerships give business people the chance to work directly to improve
the skills of future entry-level workers (Michael MacDowell 1989). Also,
a more concrete presence in the schools helps businesses improve their
public image and increase understanding of their products and services.
Less tangibly, a greater sharing of ideas can take place among all sectors
of the community. Business leaders are often community leaders; an intimate
acquaintance with day-to-day teaching problems can help them provide more
efficient support to school funding and policy issues. Similarly, by learning
more about careers and real-world applications of the skills they encounter
in school, students can make more informed choices about their futures.
HOW CAN SCHOOLS DEVELOP SUCCESSFUL RELATIONSHIPS WITH BUSINESSES?
School leaders need to be clear with themselves as to how much and what
kind of involvement they want businesses to have in their schools. Once
they have done that, they should stick to common-sense action steps such
as Charles Mykleby (1987) outlines:
Plan for long-term endeavors and identify the benefits to be gained
by all participants. Set goals carefully and build task forces that represent
different interest groups to help advise school boards on policy development.
Refine these policies through frequent planning sessions. Be flexible and
sensitive to the obligations of all participants. Be careful to provide
for continuous, centralized communication and a monitoring and evaluation
procedure to stabilize the process. Train both the volunteers from business
and the educators who will be working with them. Explain what is expected
and give teachers time to plan lessons with volunteers. Build teams and
let them work out the details. Encourage site visits by teachers and students.
WHAT ABOUT THE PROBLEM OF BUSINESS DOMINANCE?
Public schools have received many challenges in recent years concerning
the quality of the students they are releasing into society. When a force
as powerful as business moves into education territory, more controversy
Esther Schaeffer, senior vice president for policy at the National Alliance
of Business (NAB), admitted recently in Education Week (Ann Bradley 1990)
that there is "a little bit of role reversal...in that business is going
to the schools with an agenda and wanting to figure out what needs to be
done." On the same page, Amoco Corporation chair Richard Morrow is quoted
as asserting that the "challenge to corporate America is to provide leadership"
regarding technological illiteracy in the work force. An NAB document by
Frederick Edelstein (1989) calling for "major systemic change" reinforces
this feeling of business people wanting to influence education.
Top executives such as Xerox's David Kearns (1988) side with the NAB
position. When businesses have to teach basic skills to their new workers,
they are "doing the schools' product-recall work for them," says Kearns.
He urges business to "force the agenda for school reform" or "set its own,"
one "driven by market forces and accountability--unfamiliar ground for
politicians and educators." Yet Kearns and other leaders also assert the
need for both accountability and more local control on the part of teachers.
So far, while some business leaders may indulge in perhaps excessively
biting jabs at education, their intent appears to be supportive of educators'
retaining ultimate decision-making responsibility. More often, those jabs
are directed at problems acknowledged by educators themselves--top-heavy
administration, clumsy management systems, limited resources, and so forth--and
seek to stimulate educational decision processes toward greater efficiency
WHAT OTHER CONTROVERSIES HAVE SURFACED?
The possibility of business goals polluting the educational process
is addressed at length and with passion by Michael Apple (1987), who warns
about "the growing pressure to make the perceived needs of business and
industry into the primary goals of the school." The Association for Supervision
and Curriculum Development (ASCD) also has stepped forward, arguing that
any proposed involvement be consistent with defined educational values
and objectives; respond to clearly understood educational needs; support
rather than contradict existing educational messages; and be assessed by
groups with different views as part of an ongoing review process.
"In structuring relationships with business," warns the ASCD (1989-1990),
"educators should remember that the state requires students to attend school.
This gives educators the responsibility of ensuring that the welfare of
their students, rather than the special interest of any particular group,
is promoted by school programs."
Business's interest in open enrollment offers some educators a more
threatening red flag. Writing in a recent issue of Barron's, Michael Brody
(1990) argues that "freeing parents to bail out of bad schools is the only
mechanism that can compel them to change." He cites bills pending in half
the nation's state legislatures concerning at least limited freedom for
parents to decide which school their children will attend. A Minnesota
school teacher, however, sees a different picture emerging. Judith Pearson
(1989) argues that "educational benefits will be increasingly unequal under
the open-enrollment plan."
WHAT DOES THE FUTURE LOOK LIKE?
Looking at 700,000-plus students dropping out each year, Mann sees little
hope for "interim solutions." Nor does he see business partnerships as
"levers of reform." Typically, he finds, businesses will relocate plants
and purchase worker training programs more often than they will work on
school reform. In the face of mounting pressures to recapture or at least
train school dropouts, he, like Apple, has serious concerns about the development
of an education-for-profit trend.
Ironically, while many writers worry about damage to our basic democratic
principles, those same principles are often exercised vigorously as strongly
motivated business leaders learn to work with similarly dedicated educators.
It should be noted that business has had an unfair edge in that education
has many publicly identified problems. A closer look at what business can
do in its own environment is needed.
For example, giving employees flexible schedules or even allowances
for time off can help parents become better involved in their children's
activities. Similarly, affordable childcare at the workplace could improve
children's readiness for school as well as expose them to work roles. Business
leaders also need to look at the effects that lobbying to remove inventories
from tax roles and sending jobs overseas have on graduates' employment
hopes and motivations.
Apple, Michael W. "What Reform Talk Does: Creating New Inequalities
in Education." EDUCATIONAL ADMINISTRATION QUARTERLY 24, 3 (August 1988):
257-71. EJ 383 802.
Association for Supervision and Curriculum Development. "Guidelines
for Business Involvement in the Schools." EDUCATIONAL LEADERSHIP 47,4 (December
1989/January 1990): 84-86.
Bradley, Ann. "Coca-Cola Joins Growing List of Education Benefactors."
EDUCATION WEEK IX, 11 (November 15, 1989): 1, 20.
Brody, Michael. "Greenhouse Effect: Parental Choice Can Make Good Schools
Bloom." BARRON'S 70, 1 (January 1, 1990): 9.
"Business Must Do More to Help Schools, Amoco Chairman Says." EDUCATION
WEEK IX, 11 (November 15, 1989): 1, 20.
Edelstein, Frederick S. "A Blueprint for Business on Restructuring Education."
Washington, DC: National Alliance of Business, 1989. 38 pages.
Kearns, David T. "An Education Recovery Plan for America." PHI DELTA
KAPPAN 69, 8 (APRIL 1988): 565-570. EJ 370 234.
MacDowell, Michael A. "Partnerships: Getting a Return on the Investment."
EDUCATIONAL LEADERSHIP 47, 2 (October 1989): 8-11. EJ 397 727.
Mann, Dale. "Business Involvement and Public School Improvement" (Parts
1 and 2). PHI DELTA KAPPAN 69, 2 and 3 (October and November 1987): 123-28
and 228-32. EJ 359 344, EJ 360 784.
Merenda, Daniel W. "Partners in Education: An Old Tradition Renamed.
EDUCATIONAL LEADERSHIP 47, 2 (October 1989): 4-7. EJ 397 725.
Mykleby, Charles. "How to Get a Little Help from Your Corporate Friends."
PRINCIPAL 66,4 (March 1987): 36-37. EJ 349 207.
Pearson, Judith. "Myths of Choice: The Governor's New Clothes?" PHI
DELTA KAPPAN 70,10 (June 1989): 821-23. EJ 390 517.
U.S. Department of Education. "America's Schools: Everybody's Business."
A Report to the President. Washington, DC, 1988. 22 pages. ED 301 973.