ERIC Identifier: ED327222
Publication Date: 1989-12-00
Author: Williams, Dana Nicole
Source: ERIC Clearinghouse for Junior Colleges Los Angeles CA.
The Survival of Private Junior Colleges. ERIC Digest.
Private liberal arts junior colleges reached their peak during the 1940's,
when nearly 350 of them provided an educational alternative for over 100,000
students nationwide. In 1989, only 89 private two-year institutions were
still in existence, accounting for less than 1% of the nation's two-year
college students. In recent years, a debate has arisen concerning the continued
viability of private two-year colleges and their ability to compete with
public community colleges, proprietary schools, and universities.
This digest will trace the history of the private junior college in
the United States, examine its strengths as a distinctive educational alternative,
discuss the threats to its continued survival, and review strategies proposed
by private college advocates to ensure the continuation of this institution
into the 21st century.
Lasell Female Academy, the first private liberal arts college, was established
in 1851, as part of a reform movement that attempted to provide a greater
portion of the population with access to higher education. However, it
was not until the turn of the century that the real growth of these junior
colleges began. Numerous churches and some independent educators formed
junior colleges, and several four-year institutions established affiliated
colleges to provide the first two years of higher education. The number
of private two-year colleges grew until it reached its zenith in the 1940's.
Following the second World War, several factors combined to stem the
expansion of private junior colleges:
*the introduction and growing strength of public community colleges;
*the demands of World War II veterans for educational opportunities;
*financial constraints brought on by small enrollments (Woodroof, 1990a).
Between 1940 and 1960, 76 private junior colleges closed. An even larger
number closed between 1960 and 1988, with 103 closing in the 1960's alone.
Some of these schools added junior and senior years and became baccalaureate
degree granting institutions; others joined forces with local universities;
and many more simply closed their doors in the face of rising costs and
Woodroof's (1990b) profile of the 89 private junior colleges currently
operating in the United States provides the following statistics:
*66% have enrollments of fewer than 600 students; 40% have enrollments
of fewer than 400 students; and only 10% have enrollments over 1,000 students.
*33% are single-sex colleges, and 13% have only recently become co-ed
*the average age of these institutions is 80 years, with 34% founded
between 1890 and 1945.
*in 1986, the average tuition was $4,800 per year, with total student
costs estimated at $6,900.
*in 1983, 26% of their income was accounted for by tuition and fees;
45% by gift income; and 25% by auxiliary income.
Advocates of private junior colleges point to a number of ways in which
these institutions provide an important educational option to students
who may feel ill at ease in larger institutions, to those who were inadequately
prepared for college in high school, and to those who cannot afford the
costs of private four-year colleges (Hoffman, 1990). In 1975, the Association
of American Colleges stressed the importance of maintaining a system of
private education, highlighting its ability to add diversity, offer competition
to an otherwise all-embracing public system, provide a center of academic
freedom removed from political influence, maintain a deep commitment to
liberal learning and concern for human and individual personality, provide
leadership, and save the taxpayers money. Recently, Hoffman supported these
claims, arguing that private colleges have more opportunities than public
institutions to "devise creative and dynamic programs with an ethical and
moral base to address the deep-rooted and pervasive confusion in American
Woodroof (1990b) considers the loyalty and love of teaching typical
of private junior college faculty to be a major strength of these institutions.
"Private junior college faculty are people who have learned to live on
less (approximately 32% less than their public community college counterparts)
in order to enjoy the intangible benefits of teaching in a small, comfortable
environment, working with other faculty and students of similar religious
backgrounds or moral beliefs, and helping the individual student succeed"
(p.79). "Their commitment to the liberal arts and to the role of the teacher
is remarkably strong. Perhaps this strength will stay the final demise
of the private junior college" (p.80).
STRATEGIES FOR SURVIVAL
The most serious threats to private junior colleges are competition
for students from public community colleges and financial limitations.
Mitchell (1990) contends that the use of sophisticated marketing techniques,
differentiation, and innovation are keys to enrollment growth in the 1990's.
He suggests that "small size, shared values, and a common understanding
of institutional mission and purpose are not only key attributes of the
private junior college but also pivotal elements for a marketing strategy
necessary for internalization" (p.21).
Fields (1990) argues that church-related colleges can broaden their
base of potential students by becoming less sectarian and more heterogeneous
in both recruitment approaches and curriculum development. He describes
how Spartanburg Methodist College in South Carolina reversed declining
enrollment trends by strengthening and broadening its religious activities
to welcome a more religiously diverse student body.
Hoffman (1990) suggests a different strategy for ensuring the future
viability of private junior colleges. He foresees an enduring place for
private two-year institutions as providers of "a solid and complete education"
and "the necessary expertise for a career or paraprofessional position
at about half the cost of a four-year college" (p.10). He advocates the
enhancement of "the reputation of the Associate of Arts degree" and continued
stress on "the liberal arts and their important role in higher education"
In addition to adopting marketing and development strategies that will
maintain or increase enrollments, private junior colleges must ensure that
they have the financial resources to provide a quality education. "Providing
a quality education" in the 1990's entails not only having excellent teachers
and a well-planned and solid curriculum and student services program, but
*having sufficient computer resources to ensure that students are computer
*implementing a sufficiently sophisticated assessment program to measure
the value-added benefits of a private junior college education and to inform
efforts to improve school and program effectiveness; and
*maintaining facilities, library collections, and instructional support
Woodroof (1990) suggests that some of these goals may be achieved through
cooperative programs and shared resources with local community colleges.
Smith (1990) contends that the employment of part-time faculty can afford
critical financial savings, but underscores the importance of achieving
an optimum ratio between adjunct faculty and full-time faculty in order
to balance cost and quality. Hoffman (1990) stresses the importance of
careful control and governance, arguing that private junior colleges that
are forced to end their existence "probably do so because of inept leadership,
fiscal mismanagement, and a lack of vision and planning" (p.16).
The potential for private junior colleges to survive into the 21st century
depends upon their ability to effectively market their strengths, expand
their enrollment bases, operate in a fiscally responsible manner, and maintain
strong leadership and a committed faculty. Given these conditions, private
junior colleges will continue to play a valuable role in the American system
of higher education.
The majority of the articles cited in this digest appeared in "The Viability
of the Private Junior College," New Directions for Community Colleges,
Number 69, edited by Robert H. Woodroof and published by Jossey-Bass Publishers
in Spring 1990. These articles are: "A History of Resilience," by Robert
H. Woodroof (a) (p.3-8); "The Private Junior College in Higher Education's
Future," by Nelson M. Hoffman, Jr. (p.9-18); "A Professional Approach to
Marketing the Private Junior College," by Peter T. Mitchell. (p.19-32);
"Expanding the Religious Heterogeneity of the Student Body," by George
D. Fields, Jr. (p.43-46); "The Adjunct/Full-Time Faculty Ratio," by Milton
L. Smith (p.61-72); "Doubts about the Future of the Private Liberal Arts
Junior College," by Robert H. Woodroof (b) (p.73-82).
Private Education, First Annual Report. Washington, DC: Association
of American Colleges, 1975.
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