ERIC Identifier: ED355457 Publication Date: 1993-00-00
Author: Kerka, Sandra Source: ERIC Clearinghouse on Adult
Career and Vocational Education Columbus OH.
Career Education for a Global Economy. ERIC Digest.
The "new economic order" is a global one. Policymakers, educators, business,
and industry are all concerned with strengthening the United States for
competition in this new arena. National Education Goals 3 and 5 both mention
preparing people for further learning and productive employment in the modern
global economy. Career education has generally focused on helping people
understand the relationship between education and work and acquire employability
skills. Now people need assistance in realizing the opportunities and meeting
the challenges of the international workplace. What is the global economy? What
skills will people need to participate in it? How can a refocused career
education contribute to educational reform and competitiveness? These questions
are explored in this ERIC DIGEST.
THE GLOBAL SCENE
The evolving global economy is based on a
number of factors (Herr 1990): decreasing transportation and communications
costs, new political structures and economic alliances (such as the European
Community, North American Free Trade Agreement), and homogenization of tastes
influenced by media and travel. The most important influence is the emergence of
flexible, information-based technologies (Carnevale 1991). Profound economic and
social changes are creating new market standards (productivity, quality,
variety, customization, convenience, timeliness) and integrating producers and
consumers into networks for delivering goods and services globally or locally.
Meeting these standards requires great changes in organizational structures,
skill needs, and jobs.
According to Carnevale, competitive organizations will be characterized by
productivity, flexibility, speed, affordable quality, and customer focus. Many
organizations will emphasize closely integrated work groups, teamwork, and
shared information. The need for certain types of workers is being reduced or
eliminated. At the same time, freer movement of some workers across national
borders is escalating (Herr 1990); other workers may engage in "electronic
immigration," interacting through telecommunications with their employers in
The global economy will influence people's lives whether or not they are
employed in international firms. In the new economy, nations compete not only
with each other's economic systems, but also with each other's research and
development and educational systems. Global events affect domestic economies.
Other characteristics of work in the new economy also have implications for
career development (Carnevale 1991). Managers will become brokers/facilitators;
there will be more technical specialists, more lateral entry, and shorter,
flatter career ladders. Instead of the old-style division of labor into discrete
tasks, job functions will converge, and work teams will consist of individuals
who alternate expert, brokering, and leadership roles. Rewards will be based
more on the performance of teams and networks.
SKILLS FOR THE NEW ECONOMY
The new competitive framework
requires a broader set of skills; "hard" (technical) and "soft" (interpersonal
and communication) skills are equally important (Carnevale 1991). The skills
identified by a number of authors (Carnevale 1991; Herr 1990; Rhinesmith
1991a,b, 1992) include managing information, resources, and relationships with
people as well as self-management. The starting point, of course, is basic
skills: reading, writing, computation, and, most important, ability to learn
continuously throughout life. In addition, "global" workers need flexibility,
problem-solving and decision-making ability, adaptability, creative thinking,
self-motivation, and the capacity for reflection.
Even if they do not themselves relocate, workers will likely deal with people
from other nations in their own workplaces or electronically. Dealing with other
people in a diverse local as well as international context requires
intercultural communication, teamwork, negotiation, conflict resolution, as well
as complementarity--the ability to facilitate the work of others (Herr 1990). In
order to work with or supervise people from different cultures, workers need
awareness of different values, cultural norms, and world views. Foreign language
skills are becoming essential career skills (Rodamar 1991). Knowledge of the
culture, history, politics, and legal and economic systems of other nations will
be important for many jobs. Workers will also need to adjust attitudes, such as
reassessing standards of success as career paths change and career ladders
flatten or disappear (Walker 1992).
As companies recruit, select, train, and promote on a global scale from a
global labor pool, workers need, in addition to a set of skills, a global
mindset (Rhinesmith 1992). People with global mindsets have the ability to look
at the broader context, accept contradiction and ambiguity, trust processes
rather than structure, value diversity and teamwork, view change as opportunity,
and strive for continuous self-development.
THE ROLE OF CAREER EDUCATION AND DEVELOPMENT
issues of career choice, work preparation, and occupational information have
been addressed in a national context (Herr 1990). The shift to a global context
changes the content and focus of career education and development. Employment
security is becoming "employability security" (Kanter 1991, p. 9)--the knowledge
that one has the competencies demanded in the new economy and the ability to
expand and adjust those competencies as requirements change.
To some extent, the familiar content of career education is still important:
self-knowledge, educational and occupational exploration, goal development, job
search competencies such as resume writing and interviewing skills, career and
personal development planning. More than ever, however, the ability to take
personal responsibility for one's career development is essential. In addition,
career educators must help people set these career competencies within the wider
Because traditional assumptions about career development will pertain only to
a few workers, Zwerling (1992) advocates a curriculum that centers on the
generic skills needed at different career stages. He outlines a comprehensive
program that identifies the psychic tasks, events, and preferred learning styles
and formats of each life stage and suggests programming related to the life and
career planning needs of each stage.
Occupational information, a vital component of career education, can be
bewildering as the quantity, distribution, and quality of jobs change
continuously in the new economy. In an information age, the ability to locate
information is necessary both to find a job and to do a job. People must be
equipped with mental maps of how the new labor market works (Wegmann et al.
1989). Skill in processing the information acquired, including critical
reasoning skills to select and evaluate the most relevant information, is also
essential (Jarvis 1990). The questions Ettinger (1991) suggests to guide career
decision making need to be reconsidered in a global context:
will consumer behavior affect opportunities in this field?
public policies will affect this career?
many already work in this field and how many will be needed in the future?
are these opportunities located?
will the work environment be like?
will technology change this field?
According to Bailyn (1992), "the traditional system is geared to matching an
individual to a job that has been carefully defined independently of the person
filling it" (p. 381). In the global economy, jobs may be shaped more by the
qualities of those performing them and status and compensation may be attached
to people, not positions. Therefore, career educators need to help people become
individual career negotiators and to rethink work and career to identify how
they can contribute to an organization according to their abilities and personal
Herr (1990) recognizes a number of psychological issues for which workers
must be prepared in the face of potential mergers, downsizing, relocation, and
constant change. Adjustment is the key word: helping people assess the meaning
of work, prepare for retraining, cope with uncertainty, and possibly deal with a
move to "a less satisfying and less well-paying job for which life satisfactions
and rewards will need to be found in roles and opportunities outside the work
force" (p. 157). Those who relocate will need help in adjusting to living and
working in a different culture, as well as helping their families make the
transition, a new dimension of the work-family issue.
A number of the skills needed for work in the global economy are reflected in
current curricular emphases such as development of critical thinking skills,
tech prep, the integration of vocational and academic education, and the
competencies of the Secretary's Commission on Achieving Necessary Skills. Career
educators can collaborate with vocational and academic educators and employers
in documenting the need for these skills and infusing them in a
multidisciplinary approach. As Zwerling (1992) puts it, "the best liberal
education may come to be seen as career education; the best career education may
be seen to be liberal education" (p. 108). The challenges of the global economy
are an opportunity not only for work organizations to redesign themselves across
national borders, but also for education to transcend its traditional boundaries
and reenvision ways to prepare people for life and for work.
Bailyn, L. "Changing the Conditions of Work." In
Career Development: Theory and Practice, edited by D. Montross and C. Shinkman.
Springfield, IL: Charles C. Thomas, 1992.
Carnevale, A. P. America and the New Economy. Alexandria, VA: American
Society for Training and Development, 1991. (ED 333 246)
Ettinger, J. M., ed. Improved Career Decision Making in a Changing World.
Washington, DC: NOICC, 1991. (ED 345 047)
Herr, E. L. "Employment Counseling in a Global Economy." Journal of
Employment Counseling 27, no. 4 (December 1990): 147-159. (EJ 424 099)
Jarvis, P. S. "A Nation at Risk: The Economic Consequences of Neglecting
Career Development." Journal of Career Development 16, no. 3 (Spring 1990):
157-171. (EJ 408 038)
Kanter, R. "Globalism/Localism." Harvard Business Review 69, no. 2
(March-April 1991): 9-10.
Rhinesmith, S. "Agenda for Globalization." Training and Development Journal
45, no. 2 (February 1991a): 22-29.
Rhinesmith, S. "Going Global from the Inside Out." Training and Development
45, no. 11 (November 1991b): 42-47.
Rhinesmith, S. "Global Mindsets for Global Managers." Training and
Development 46, no. 10 (October 1992): 63-68.
Rodamar, D. "Changing Structure of Demand for Language Education and Its
Impact on the Foreign Language Classroom." Conference paper, October 1991. (ED
Walker, J. W. "Career Paths in Flexible Organizations." In Career
Development: Theory and Practice, edited by D. Montross and C. Shinkman.
Springfield, IL: Charles C. Thomas, 1992.
Wegmann, R.; Chapman, R.; and Johnson, M. Work in the New Economy.
Alexandria, VA: American Association for Counseling and Development;
Indianapolis, IN: JIST Works, 1989. (ED 308 322)
Zwerling, L. S. "Liberal Learning and the World of Work." New Directions for
Adult and Continuing Education, no. 53 (Spring 1992): 99-113. (EJ 446 780)
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