ERIC Identifier: ED357910
Publication Date: 1993-03-00
Author: Carlson, Robert
Source: ERIC Clearinghouse on
Rural Education and Small Schools Charleston WV.
Developing Supplemental Funding: Initiatives for Rural and
Small Schools. ERIC Digest.
THIS DIGEST EXPLORES ways that rural and small schools can adopt fundraising
ideas that have proven merit. The discussion considers a variety of fundraising
activities, the difference between fundraising and development funds,
opportunities for developing grants, and key ethical and legal issues. The
Digest also provides a list of resources--organizations, people, and
publications--keyed to the discussion.
WHY UNDERTAKE FUNDRAISING EFFORTS?
In recent history,
educators and citizens have looked to tax revenues to provide all the
necessities thought to comprise good schooling. Nonetheless, supplemental
fundraising has always been part of the efforts of rural schools to support a
wide range of student activities. In the past, for instance, parents drove
buses, cooked meals, and supplied equipment (DeYoung, 1991).
Today, rural and small schools face difficult financial times. Persistent
poverty and the comparatively greater per-pupil cost of operating small or
isolated schools (Stern, 1992) compound the financial pressures that all schools
experience in a time of growing need and diminishing resources. Long-term
economic decline--which characterizes many rural areas--erodes tax bases, causes
population decline, and increases the burden on remaining taxpayers (and their
resistance to the increased burden). The expectation that tax support alone will
suffice to provide adequate support may no longer be reasonable. Given such
instability, supplemental funding may be needed just to preserve valued programs
or services in many rural and small schools.
Fundraising strategies need to respond
to local conditions; they should enable creativity to emerge among those
involved. Though by no means comprehensive, the following list of options
provides a range of activities from which to draw:
ad hoc events (e.g., sales, raffles, A-thons) (Bock, 1990; Miller, 1989);
annual events (e.g., sales or raffles held annually in order to develop
tradition and permit improvement over time);
Las Vegas nights (National Catholic Education Association [NCEA], 1984);
rental of space and equipment to individuals and groups in the community (NCEA,
direct mailing request for contributions (NCEA, 1984);
surveys that combine requests for feedback on the school with a request for
contributions (NCEA, 1984);
auction of donated equipment, services, and products (NCEA, 1984);
adopt-a-student or school-family bond programs (see "Resources," below);
alumni association fundraising work (Harris, 1988);
school-business partnerships (e.g., Bookout & Cox, 1988; Hutto, 1990);
school-based entrepreneurial curriculum and businesses (Heartland Center, 1992;
Spears, Combs, & Bailey, 1990); and
lifelong learning programs designed to generate income beyond costs (Galbraith,
Each of these options requires careful planning and some expertise. However,
most are feasible whatever the level of local expertise. Part of the challenge
is identifying persons and organizations that can provide technical assistance
at little or no cost to the school (Kovas, 1989).
FUNDRAISING AND DEVELOPMENT FUNDS
Often, the press of time
and the need for immediate payoff makes fundraising a short-term effort.
Development funds provide a more stable and predictable source of income over a
Development funds target long-term goals, are ongoing in nature, and grow out
of institutional planning (NCEA, 1984). Institutional development has often been
viewed as unique to colleges and universities, but, according to one study,
nearly 1,500 public education funds had been established nationwide by cities,
towns, and school districts of varying sizes (Morgan & White, 1990). Local
educational funds (LEFs) are sometimes independent of particular schools.
Nesbit (1987) conducted a national survey of LEFs and found that a vast
majority (74 percent) had been established since 1980 and served only school
districts. Almost half raised funds, while others acquired special materials and
equipment. Focus was often on monies to supplement school budgets, to retain and
show appreciation for teachers, to provide student scholarships, to maintain
quality programs, or to assist less affluent areas.
DEVELOPING GRANT PROPOSALS
O'Bryan-Garland and Larsen
(1984, p. 31) debunk the idea that only "big-name school districts receive
grants." They observe that funding entities are trying harder to fund first-time
applications in order to distribute awards on a more equitable geographic basis.
These authors offer a number of suggestions for increasing the odds of being
successful in grant awards:
forming a consortium with other schools,
reviewing successful grant proposals,
identifying and targeting potential funding sources, and
writing applications that are direct and succinct.
MAJOR ISSUES IN FUNDRAISING
Legal and ethical concerns are
major issues. Procedures must specify how funds are handled, safeguarded, and
accounted for, and how their use is authorized. Standard and well-established
accounting procedures should be followed; records should be open to the public,
and they should be available at any time to donors or prospective donors.
Procedures should also be established to protect the identities of donors who
wish to preserve their anonymity.
Ethical issues include the use of children to raise funds. Caution should be
taken not to exploit students; participation should be voluntary. It may be very
appropriate to involve students in fundraising activities, but guidelines to
their role in such endeavors should be specified and approved by boards of
Likewise, prospective donors should not feel coerced into making
contributions. Fundraising goals should be realistic--within a local community's
capacity to participate. Care, moreover, should be taken that the same people
are not being "hit" too frequently. This observation suggests that schools
should try to coordinate their activities with the fundraising efforts of other
The positive relationships that many rural and
small schools have with their communities provide the chance to develop more
systematic approaches to raising funds to support activities for which tax
revenues alone are insufficient. Board members, faculty, and school staff can
draw thoughtfully and skillfully on this goodwill for the benefit of students.
For more information about...
organizing ad hoc and annual events, Las Vegas nights, rentals, direct mail
solicitations (with or without surveys), and auctions, see the Elementary School
Finance Manual, available from Publication Sales, National Catholic Education
Association, 1077 30th St., NW, Suite 100, Washington, DC 20007; Resources for
Development, also published by the NCEA, covers these and other topics. It is
available from the publisher and the ERIC Document Reproduction Service (in
paper-copy reproduction from microfiche, ERIC Document Reproduction Service No.
ED 269 865).
the Adopt-a-Student program, contact Thomas Bradley, Adopt-A-Student, 1635 West
Flower Circle North, Phoenix, AZ 85015, 602/252-5058.
the school-family bond program, contact Robert Varner, James Woodrow Adams
Elementary School, PO Box 767, Pound, VA 24279, 703/796-5410.
school-based economic enterprises, contact REAL Enterprises Federation, 658-B
Old Lystra Road, Chapel Hill, NC 27514, 919/929-3939.
starting a local education fund, contact the Public Education Fund Network, 600
Grant St., Suite 4444, Pittsburgh, PA 15219, 412/391-3235.
finding funding sources, contact the Foundation Center, which maintains one or
more libraries in every state; they provide information about government and
corporate funding. Call 1-800/424-9836 (or write the Foundation Center, 79 5th
Ave., NY, NY 10003) to identify the nearest Foundation Center library. Grant
announcements are published in the Federal Register, Commerce Business Daily,
and in such newsletters as Federal Grants and Contracts Weekly and the Chronicle
of Philanthropy. Other possible sources include your local Chamber of Commerce,
your state education agency, or your Regional Educational Laboratory.
Bock, J. (1990). Ride for wildlife: The
fundamental themes of geography in action. Journal of Geography, 89(4), 150-152.
Bookout, S., & Cox, K. (1988, November). Industry/electronics education
joint venture. Paper presented at the annual meeting of the Mid-South
Educational Research Association, Louisville, KY. ED 302 645.
DeYoung, A. (1991). Struggling with their histories: Economic decline and
educational improvement in four rural southeastern school districts. Norwood,
Galbraith, M. (Ed.). (1992). Education in the rural American community.
Malabar, FL: Krieger Publishing Co.
Harris, C. (1988). Alumni support. Agricultural Education Magazine, 61(5),
Heartland Center for Leadership Development. (1992). Schools as
entrepreneurs: Helping small towns survive. Lincoln, NE: Author.
Hutto, N. (1990). Using partnerships to strengthen elementary science
education: A guide for rural administrators. Austin, TX: Southwest Educational
Development Laboratory. ED 326 361.
Kovas, M. (1989). Why not develop a parent booster's club? Quill and Scroll,
Miller, D. (1989). Fundraising tips. Drama/Theatre-Teacher, 1(2), 6-7.
National Catholic Education Association. (1984). Elementary school finance
manual. Washington, DC: Author.
Nesbit, W. (1987). The local education foundation: What is it, how is it
established? NASSP Bulletin, 71, 85-89.
O'Bryan-Garland, S., & Larsen, R. (1984). Writing grant proposals:
Dispelling the myths. ERS Spectrum, 2(3), 31-34.
Spears, J., Combs, L., & Bailey, G. (1990). Accommodating change and
diversity: Linking rural schools to communities. Manhattan, KS: Rural
Clearinghouse for Lifelong Education and Development. ED 328 392.
Stern, J. D. (1992, Winter). How demographic trends for the eighties affect
rural and small-town schools. Educational Horizons, 71-77.
White, G., & Morgan, N. (1990). Education foundations: The catalyst that
mixes corporation and community to support the schools. The School
Administrator, 74(4), 22-24.