ERIC Identifier: ED284273
Publication Date: 1987-00-00
Author: Dorney, Jacqueline M.
Source: ERIC Clearinghouse
on Reading and Communication Skills Urbana IL.
The Plain English Movement. ERIC Digest.
In response to insistence for clear communication, government agencies,
businesses, and professional organizations have begun to revise their
publications and to write in plain English. The following revised definition in
the Southern California Gas Company's utility bill demonstrates the difference
that plain English can make.
Original: "utility users' (city) tax"--a tax imposed upon all utility users
in a city, other than gas or electric corporations, using gas that is delivered
through mains or pipelines, the tax imposed is on the charges made for such gas.
Revision: "utility users' (city) tax"--a tax charged by some cities for gas
used by customers. These cities require us to collect this utility users' tax
for them. (Gray, 1986)
The current plain English movement is affecting many areas of our society. It
favors the interests of the reader and consumer over the private or
organizational interests of the writer. At the same time, organizations that
embrace plain English benefit from better internal communication and improved
public relations. In outlining the plain English movement, this digest (1)
describes how the consumer movements in the 1960s influenced federal and state
legislation, (2) examines how the plain English movement has affected education,
and (3) discusses publications pertinent to the movement.
HOW HAS THE PLAIN ENGLISH MOVEMENT INFLUENCED FEDERAL AND STATE LEGISLATION?
Consumer advocacy groups in the 1960s stimulated legislation to ensure that
government and business produced documents that the public could read and
understand (Bowen, 1986). The plain English movement gained momentum in the
1970s as Richard Nixon decreed in 1972 that the FEDERAL REGISTER be written in
"layman's terms" (Lutz, 1987). The movement gained national attention in 1978
when President Carter issued an Executive Order "to make Federal regulations
clearer, less burdensome, and more cost effective." As a result of that order,
the Internal Revenue Service extensively revised the individual income tax form
and the National Institute of Education contracted the American Institute for
Research, the Document Design Center of Carnegie-Mellon University, and Siegel
and Gale (a New York design firm) to conduct and apply research leading to
improved design and readability of public documents (Felker, 1980). In the
Reagan Adminstration, Secretary of Commerce Malcolm Baldridge has repeatedly
emphasized the cost effectiveness of plain English to business and government
The plain English movement has influenced state legislation most strongly.
Seven states have passed laws to regulate the comprehensibility of consumer
contracts; fifteen have similar legislation pending. In addition, laws have been
passed in twenty-eight states to control the readability and usability of life,
property and casualty, and health insurance contracts. These laws have one
common objective: to ensure that the average person can understand the rights,
obligations, and restrictions in various contracts (Bowen, 1986).
Plain English laws focus primarily on controlling the word and sentence
length in contracts. They also take into consideration elements found in
readability formulas that address legibility of the typography, ease of reading
due to the interest value of the writing, and ease of understanding due to the
style of writing (Klare, 1984). In addition, plain language laws have been
studied to determine the kinds of language most helpful to consumers and to
identify language and design strategies that produce the most usable and
comprehensible contracts (Bowen, Duffy, and Steinberg, 1986). Such analyses can
provide powerful models for future legislation.
HOW HAS THE PLAIN ENGLISH MOVEMENT AFFECTED EDUCATION?
For many years, teachers of writing have stressed clear, concise expression.
For example, Strunk and White's classic ELEMENTS OF STYLE (3rd edition, 1979)
provided numerous principles and examples of clear writing. The tradition is
continued in texts like Macrorie's (1984) WRITING TO BE READ, which calls for
economy of expression and tightly organized writing, as in this example:
Original: The thing that enrages me is mosquitoes inside my open shirt
Revision: Mosquitoes inside my shirt collar enrage me.
But the current plain English movement has focused specifically on training
writers of public documents to use precise and straightforward language. The
Document Design Center has two main educational goals: to develop an
undergraduate writing curriculum for future business and government workers and
to develop programs in clear writing and paperwork management for those
currently producing documents.
These goals are shared by many universities and professional organizations.
At least four universities offer degree programs in technical writing:
Carnegie-Mellon, Minnesota, Washington, and Oklahoma State (Battison, 1981). The
National Council of Teachers of English (NCTE), the Conference on College
Composition and Communication, the Modern Language Association, the Association
for Business Communication, and the Association of Teachers of Technical Writing
are among the associations concerned with improving the quality of technical and
The plain English movement is also reflected in the writing of textbooks.
Graves (1985) found that students learn more readily from materials prepared by
journalists than from those prepared by academics or textbook specialists. Also,
texts that depart from plain English by oversimplifying sentence structure
(e.g., basal readers) are less comprehensible to children than straightforward
materials that are not "dumbed down" (Anderson, Osborn, and Tierney, 1984).
An educational group with a different approach to plain English is the NCTE
Committee on Public Doublespeak, which attacks the misuse of both oral and
written public language. William Lutz, chair of the committee, describes four
types of "doublespeak." EUPHEMISMS, words or phrases that soften unpleasant
realities, can be used to mislead or deceive, as when the phrase "unlawful or
arbitrary deprivation of life" is substituted for "killing." JARGON, the
specialized language of members of a profession, becomes doublespeak when used
in addressing (and in fact confusing) nonmembers. In its annual report to
stockholders, an airline explained a three-million-dollar loss due to a plane
crash as "the involuntary conversion of a 727." BUREAUCRATESE refers to the use
of a sheer volume of words or complicated syntax to overwhelm audiences. One
bureaucrat, testifying before a Senate committee, stated, "It is a tricky
problem to find the particular calibration in timing that would be appropriate
to stem the acceleration in risk premiums created by falling incomes without
prematurely aborting the decline in the inflation-generated premiums." INFLATED
LANGUAGE makes the ordinary seem extraordinary, as when car mechanics are called
"automotive internists" or electronics companies describe black-and-white
television sets as units with "non-multicolor capability" (Lutz, 1987). While
intensive analysis of manipulative language has historical roots in the general
semantics of Korzybski (1933), recent scholarly applications have merged with
the popular movement toward plain English.
WHAT PUBLICATIONS ADDRESS THE ISSUE OF PLAIN ENGLISH?
Two periodicals and numerous ERIC documents deal with plain English. SIMPLY
STATED is a monthly newsletter devoted entirely to issues germane to effective
communication. Each issue discusses recent research, highlighting a specific
topic such as a breakthrough in teaching writing to law school students or how
to improve graphics, and provides notification of upcoming conferences and other
events of interest. For further information, write to the Document Design
Center, American Institutes for Research, 1055 Thomas Jefferson Street, NW,
Washington, DC 20007.
THE QUARTERLY REVIEW OF DOUBLESPEAK deals with the glut of incomprehensible,
misleading, and evasive prose that occurs in business, foreign relations,
education, government, medicine, and the military. Issues usually include
examples of doublespeak, book reviews, and articles on specific topics. Each
year the Doublespeak committee presents two awards: the Orwell Award for an
outstanding contribution to public discourse and the ironic Doublespeak Award
for blatant misuse of public language. For further information, write to NCTE,
1111 Kenyon Road, Urbana IL 61801.
Following is a sample of ERIC documents on plain English:
HOW PLAIN ENGLISH WORKS FOR BUSINESS: TWELVE CASE STUDIES (Office of Consumer
Affairs, 1984) details the false starts, uncertainty, and internal questioning
that occurred as organizations such as Shell Oil, J.C. Penney, and Sentry
Insurance initiated projects to simplify consumer documents. The book describes
how the projects improved each company's corporate image and, at the same time,
streamlined procedures, eliminated unnecessary forms, and reduced customer
In the technical report PRESCRIPTIVE LINGUISTICS AND THE CASE OF
WHIZ-DELETIONS, Huckin, Curtin, and Graham (1986) discuss the guideline "avoid
whiz deletions" (reduced relative clauses), taken from a highly acclaimed plain
English handbook. They argue that the plain English movement should promote only
those guidelines consistent with the practices of good writers.
USING THE DOCUMENT DESIGN APPROACH IN CONSULTING (Brostoff, 1985) discusses
the Document Design Project as a source of practical materials and plain English
methods adaptable to particular audiences. The text contains helpful examples
and a checklist for clear writing.
FOR MORE INFORMATION
Anderson, R.C.; J. Osborn; and R. Tierney, eds. LEARNING TO READ IN AMERICAN
SCHOOLS. Hillsdale, NJ: Erlbaum, 1984.
Battison, R.; and D. Goswami. "Clear Writing Today." JOURNAL OF BUSINESS
COMMUNICATION 18 (1981): 6-16.
Bowen, B.A.; T.M. Duffy; and E.R. Steinberg. "Analyzing the Various
Approaches of Plain English Laws." VISIBLE LANGUAGE 20 (1986): 155-165.
Brostoff, A. "Using the Document Design Approach in Consulting." Paper
presented at the annual meeting of the Conference on College Composition and
Communication, Minneapolis, March 21-23, 1985.
Felker, D.B., ed. DOCUMENT DESIGN: A REVIEW OF THE RELEVANT RESEARCH.
Washington, DC: National Institute of Education, April 1980 Report No.
AIR-75002-4/80-TR. ED 192 331.
Graves, M. "Could Textbooks Be Better Written, and Would It Make a
Difference?" Paper presented at the Convention on Textbook Reform: The
Cooperative Agenda, Washington, DC, June 1985.
Gray, L.L. "Gas Utilities Switch to Plain Language." SIMPLY STATED 64 (1986):
Huckin, T.N.; E.H. Curtin; and D. Graham. PRESCRIPTIVE LINGUISTICS AND PLAIN
ENGLISH: THE CASE OF "WHIZ-DELETIONS." Communications Design Center:
Carnegie-Mellon University, May 1986. Technical Report No. 30. CS 210 243.
Klare, G.P. "Readibility." In HANDBOOK OF READING RESEARCH, ed. P.D. Pearson.
White Plains, NY: Longman, 1984.
Korzybski, A. SCIENCE AND SANITY: AN INTRODUCTION TO NON-ARISTOTELIAN SYSTEMS
AND GENERAL SEMANTICS. Lancaster, PA: Science Press, 1933.
Lutz, W. "Notes toward a Description of Doublespeak (Revised)." QUARTERLY
REVIEW OF DOUBLESPEAK 13 (1987): 10-11.
Macrorie, K. WRITING TO BE READ. Rev. 3d ed. New Jersey: Boynton/Cook, 1984.
Redish, J.; and K. Racette. TEACHING COLLEGE STUDENTS HOW TO WRITE: TRAINING
OPPORTUNITIES FOR DOCUMENT DESIGNERS. American Institutes for Research:
Carnegie-Mellon University and Siegel & Gale, November 1979. ED 192 333.
Strunk, W., Jr.; and E.B. White. THE ELEMENTS OF STYLE. 3d ed. New York:
U.S. Department of Commerce Forum. THE PRODUCTIVITY OF PLAIN ENGLISH.
Washington, DC: Government Printing Office, January 5, 1983. ED 259 391.
U.S. Office of Consumer Affairs. HOW PLAIN ENGLISH WORKS FOR BUSINESS: TWELVE
CASE STUDIES. Washington, DC: Government Printing Office, March 1984. CS 210